PROYECTA is a cultural, educational and leisure event aimed at children, young people, parents and teachers that seeks audiovisual literacy in the province of Alicante. A competition that aims to be a space for coexistence between the audiovisual sector (content and professionals) and the educational environment to promote the inclusion of values, encourage critical thinking and foster the creation of audiovisual content both inside and outside the classroom linked to topics of social interest of local and global character without forgetting the use of new technologies.

This project, coordinated by Professor Carlos Manteca and carried out by second-year students of the Product Design specialty at the School, consists of creating a "promotional product" for a point of sale: the hypothetical MACA museum store.

Since it is an article to promote a museum, the designed object must have a strong cultural value and, furthermore, references to it, its history, or the artworks displayed in it. The inspiration has been the MACA museum space and the work of Eusebio Sempere, as well as the relationship between ART and DESIGN.

These new designs will take over from those that have been displayed for the past year on the ground floor of the Museum.

MACA, the Museum of Contemporary Art of Alicante, collaborated in the educational and cultural event Proyecta Alc organized by Mediterránea Audiovisual* in 2017. This event, which featured audiovisual content as its protagonist, was mainly focused on children, young people, teachers and parents, and aims to promote cinema based on values, knowledge and the use of educational innovation related to Information and Communication Technologies (ICT).

The activities carried out were:

Screenings of short films from the aula corto website and Valencian productions as extracurricular and educational activities for schools and high schools in the province.

Premiere in Alicante of the film The Story of Jan by Bernardo Moll, which premiered in the province for the first time at the Kinépolis cinemas in Alicante.

Teacher training on the use of audiovisual language and narrative and tools for creating a short film, and well, my colleagues can also mention your application there so they know what it can do.

Talks on school bullying plus the creation of professional national audiovisual products for the educational framework.

Workshop day for young people aged 14 to 18 years (photolab, podcast, youtuber and the video game world), screenings of shorts made in the classroom, collaborative gymkhana between parents and children and finally awards ceremony.

*Mediterránea Audiovisual is a non-profit association that, after two years linked to the Mice, International Educational Film Festival based in Valencia, creates and organizes the Proyecta Alc Competition for 2017. Within its organizational framework are the people from Alicante Bea Martínez (producer and cultural manager), Luis López Belda (Critic and teacher), Rocío Vicente (Graduate in Advertising and Public Relations and cultural manager) and Antonio L. Clavo, pedagogue at the IES Thiar center in Pilar de la Horadada (Alicante).