The MACA exceeds 100,000 visitors for the first time in its history

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The Museum of Contemporary Art has exceeded 100,000 visitors in 2024 since it opened its doors in March 2011. Specifically, 103,519 people have visited the museum in person, which represents a 15% increase compared to the previous year, when the figure stood at 89,793.



As is now customary, if we analyze the figures carefully, we observe that international visitors are the majority coming to the museum, with a total of 49.57%, while national visitors account for 32.62% and local or provincial visitors represent 17.81%.



Attendees at activities reached 11,387 people. Of the 482 activities developed during this year, 15 were space concessions, with 467 being the museum's own activities.



For its part, in the digital area, the data continues to increase as each year. In 2024, the website had 184,000 visits, while Facebook has 11,340 followers; Twitter 6,324 followers; Instagram 9,223 followers; YouTube 3,728 views and the TikTok channel, created this year, reaches 794 followers.



One of the museum's pillars is education and mediation, and this year MACA has served 3,756 schoolchildren; 312 users in the social education program and 158 visitors during the MACA weekend program.



The museum, as noted by the Culture Councilor, Nayma Beldjilali, "is excellent news that once again the museum continues on the upward trend of recent years, and for the first time in its history surpasses the 100,000 visitor milestone. This is the result of an enormous effort by the entire museum team, who work with such dedication day after day to offer world-class programming both in its exhibitions and in the activities carried out around them".
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maca.comunicacion@alicante.es